Honda has strengthened its position in the corporate market by posting a sales increase of 11% year-on-year between January and June 2012.

This positive result has been boosted with a 26% year-to-date increase in true fleet performance.

Honda’s true fleet performance excludes rental and Motability sales and the increase has been driven by particularly strong results in March (up 15% on last year), April (up 55%), May (up 94%) and June (up 97%).

Honda’s British-built cars are the key models driving this growth, with the new Civic proving popular with corporate customers. The ninth generation version has accounted for more than 4,000 sales so far this year – three times as many as the same time in 2011.

Ed Hummel, manager Corporate Operations at Honda (UK), said: “Our customer base in the corporate sector has grown significantly this year, and the new Civic is proving to be a popular choice for company car drivers looking for a high power, low tax alternative to the more mainstream rivals.”
 

More articles on: