Cobra UK is the latest telematics company to enter insurance-based telematics, joining the likes of Trimble and Greenroad, both of which have deals with Zurich, Quartix and TomTom.

The company has taken a novel approach to showing how its telematics system manages risk and helps insurers to control costs by fitting one of its boxes to a Citroen rally car for three days whilst it competed in the Ulster Rally.

The data was downloaded via GPRS during the rally and showed G force recordings of up to 13G and speeds in excess of 110mph all on narrow bumpy country roads.

The idea was to showcase how Cobra’s telematics ‘black box’ records all aspects of a car’s journey for use by insurance companies to track driving behaviour and re-evaluate risk, with Cobra’s event recorder technology providing a virtual witness in the event of an accident.

As a result, Cobra has released a white paper outlining the results of the rally trial. To download the white paper, click here.