KeeResources has developed a bespoke new online car comparison solution for Citroën UK. The comparator is tailored to the differing requirements of the private motorist, company car driver or fleet manager.

Sales and marketing director at KeeResources Mark Fretwell said: “Citroën UK is the latest vehicle manufacturer to incorporate our KWIKcarcost new car comparator seamlessly within its website.

“The Citroën new car comparison tool covers all current models so that it can be used for small car, estate car or even MPV comparisons, depending on the needs of the private motorist, company car driver, or fleet manager.

“Very quickly and easily, the user of the Citroën new car comparison tool can compare the CO2, road tax, mpg and power figures of up to four other vehicles against the Citroën car of choice.

“For the company car driver the headline comparisons are even more relevant – looking at P11D, CO2, g/km vehicle emissions, power, BIK, the 20 and 40 per cent tax bracket liabilities and total savings.

“For fleet managers, the all-important whole life costs between new vehicles are compared.

“In each instance, the Citroën new car comparator also provides easy-to-view, side-by-side specifications and itemises the specification advantages of each model.”

Martin Hamill, fleet director, at Citroën UK, said: “This new vehicle comparison tool from Citroën addresses the issue of how best to compare new cars for private or business use.

“The car comparison tool has been so designed that visitors to our website can balance all the different factors that come into play when comparing different models and select the vehicle best suited to their needs.

“They can compare new vehicle prices, standard equipment, technical data, fuel economy, safety features including Euro NCAP ratings and residual values.”

All information is presented using clear graphical images to help visitors with their selection process and encourage them to progress their online enquiry further.

They can see special offers, full price lists, request a brochure, book test drives, configure their vehicle or find their nearest dealer.

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