GreenRoad has announced the recipients of the first annual Fleet Elite awards, recognising the drivers who maintain a GreenRoad Safety Score of five or less for the full calendar year and log over 500 GreenRoad driving hours.

A total of 1,143 UK GreenRoad drivers have achieved Fleet Elite status. FirstGroup has more than 600 Fleet Elite drivers, 10 of whom achieved a score of zero. Three of these zero drivers are based at the Westbourne Park depot. First has over 20,000 drivers using GreenRoad nationwide.

The team at Balfour Beatty Utility Solutions has also excelled and makes up 24% of all UK drivers with a safety score of 0 or 1. Balfour Beatty Utility Solutions has 151 Fleet Elite drivers across its fleet of 2800 drivers.

Relative to the size of their fleet, a high proportion of Fleet Elite drivers hail from the following GreenRoad customers: Alpine Travel, Big Bus, Bunzl, EYMS, Iron Mountain, Newflame, Norfolk Green, Safeguard Coaches, Simonds Coaches and KBC Logistics. These customers cite various reasons for their outstanding success but common themes include incentive programmes and a commitment from management, drivers and unions to changing behaviour.

Mark Munday, Business Improvement Director at FirstGroup UK claims that GreenRoad delivers superior results when used as a carrot rather than a stick.

He said: "Our depots are motivated by the idea of being the best professional drivers on the road and there is a high level of competition between drivers and depots. With GreenRoad, drivers and managers have the tools to inspire and encourage the team to continue eliminating risky manoeuvres. We believe the ‘Fleet Elite’ reward builds on this by providing even more incentive to drive safely."

Launched in February 2012, GreenRoad Fleet Elite is designed to motivate and reward the best driver performance. Each Fleet Elite driver will receive a certificate and lapel badge to mark their achievement.

GreenRoad provides drivers with real-time, in-vehicle feedback every trip, every mile. At the start of every trip, a driver starts out 'green'. If a risky manoeuvre occurs, such as hard braking or rapid acceleration, the GreenRoad display flashes a yellow or red light, depending on the severity of the event. These risky events are tabulated to create a GreenRoad Safety Score.

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