BCA has been awarded a two year solus contract renewal to deliver vehicle remarketing services to Kia, following a tendering process.
BCA is using both physical and Live Online remarketing channels to sell used Kia vehicles direct to the dealer network and approved non-franchised buyers, supported with a multi-point marketing programme.
The renewed programme commenced with the first in a monthly programme of sales at BCA Measham on January 15.
The event attracted more than 50 Kia dealers and approved buyers who bid strongly on a selection of Ceed, Picanto, Rio, Proceed, Sorento, Sportage and Venga, as well as marking the auction debut of the new Optima.
More than 90% of the entry sold for an average of 101.2% of CAP Clean, with eight Optima being offered and sold for 103% of CAP Clean.
David McCluskey, national used vehicle sales and remarketing manager for Kia said: "BCA offesr an innovative and ‘joined-up’ approach to remarketing, and are particularly in tune with Kia’s brand values.
"BCA’s online offering is impressive with the Live Online service delivering genuinely incremental buying power and this, together with the wide range of complementary services offered by BCA, was instrumental in the decision to renew our close working relationship for a further two years."
BCA’s general manager corporate sales Craig Purvey said: "BCA is delighted to have retained the Kia business following a very competitive tender process. Our strategy for Kia is based on generating greater engagement from the dealer network and approved buyers, leading to increased demand for Kia inventory and higher residual values."
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