PSA Peugeot Citroën has confirmed a three-year solus vehicle defleet, remarketing and retail services partnership with Manheim in the UK.
The contract represents one of the most comprehensive end-to-end service partnerships of its kind in the remarketing industry, says Manheim.
The agreement sees PSA employ a total package of Manheim services, including inspect and collect; physical and online auctions; a dealer-to-dealer exchange; and driver affinity programme.
Manheim will also be supporting PSA’s dealer network with retail marketing solutions, such as used vehicle locators, photography and point of sale products.
The contract will see a doubling in the number of Peugeot Citroën units sold through Manheim’s physical auction and online remarketing channels, as well as the continuation of a 23,000 per annum vehicle inspect and collect programme.
The used vehicle locators will provide an enhanced intuitive and interactive retail experience, with dealers also able to take advantage of further service integration and enhancements to the award-winning back office stock management solution, eBusiness Centre.
Steve Wass, head of used vehicles at PSA Peugeot Citroën UK, said: “The scale of our requirements in the UK is obviously substantial and we have been looking for a partner who can deliver a total package of retail and remarketing solutions.
“Following a stringent tender process, Manheim demonstrated that, not only would they be able to provide systems and process efficiencies to maximise speed of sale and meet multi-channel remarketing objectives, but they would put the people and quality standards in place to drive excellence and continual advances.
“We believe that Manheim’s experience across the entire used vehicle supply chain will allow us to deliver an effective and efficient used vehicle retail and remarketing operation, with plenty of opportunity for growth and innovation.”
John Bailey, chief executive at Manheim, added: “We have been working with PSA for a number of years now and this new partnership represents a genuine collaboration across the entire Manheim business to deliver a total package of retail and remarketing solutions.
“Over the coming months and years, we will demonstrate how a joined-up approach across our unbeatable portfolio can deliver tangible business results. The whole Manheim team is looking forward to starting work on this exciting partnership.”
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