BMW signs up to CCIA

BMW, the 2013 Fleet Manufacturer of the Year, is the latest brand to sign up to Company Car in Action (CCIA) in June as the event shapes up to be the biggest for many years.

The German premium brand is the 24th to sign up to the event, with further announcements expected in the coming weeks.

It means attendees will be able to sample the latest vehicles from the BMW and Mini brands at the country's best purpose-built vehicle testing facility.

BMW corporate operations manager Stephen Chater said: "I am delighted BMW Group will be back at CCIA again this year in June working with Fleet News to showcase key BMW and Mini models within our product offer to corporate customers and prospects.

"The corporate sales team will be on hand at the event  to discuss the customer’s needs and how BMW and Mini can work for their organisation and their drivers."

BMW will be showcasing the new 3 Series Gran Turismo and Mini Paceman models, as well as other cars in the BMW and Mini ranges.

Visitors to CCIA can experience unaccompanied drives on city road conditions, an off-road course, a twisty hill route and high speed bowl all in one location.

The city course is ideal for assessing manoeuvrability and the latest stop-start technology, the challenging hill route is perfect to familiarise yourself with vehicle braking and handling, while the high-speed bowl can ensure cars are driven at motorway speeds in a safe environment.

On the three quarter mile city course, visitors to CCIA will be able to experience the reality of stop-start urban driving, while Millbrook’s alpine hill route features three loops, totalling over four miles, with gradients from 6.5% to a challenging 26%.

The chance to drive and be a passenger in executive fleet models from the big marques is available on Millbrook’s five lane, two mile, banked high speed bowl, where realistic motorway driving can be simulated in a safe and secure setting.

To register your attendance at CCIA 2013, click here to apply today for your driving pass.