Isotrak appoints new head of marketing

Isotrak has announced the appointed of Megan Turner as head of marketing.

Turner joins Isotrak from Microlise and brings marketing experience to assist Isotrak’s management team expand their business into new markets throughout the UK and overseas.

The Milton Keynes based company has also recently announced several new technology developments and Turner will spearhead promotion of these enhancements to Isotrak’s telematics solution.

“This is an exciting time to join Isotrak. The company is moving forward globally with its product line and is continually bringing added value to customers that want to advance their fleet operations by driving down cost, reducing environmental impact and improving customer service. Isotrak has a lot to talk about with recent wins such as Allied Bakeries, Arla Foods and Turners Distribution. We’ve also entered into some exciting technology partnerships that enable us to integrate mobile computing, electronic proof of delivery and in-vehicle camera technology with our Active Transport Management System (ATMS),” says Turner.

Alan Gunner, Isotrak sales & marketing director adds: “Isotrak is in a period of strong growth for various reasons, not withstanding that fleet operators are recognising we offer much more than a simple tracking solution that leaves our competitors in the dust. Our ability to integrate our solution with other systems seamlessly and to provide a single fleet management platform for any size of fleet is just one example of our capabilities.

“In the UK, we support more than 45,000 vehicle connections for customers including Tesco, Asda, Sainsbury’s, Marks & Spencer, Skanska Utilities, Royal Mail, Eddie Stobart, DHL and Robert Wiseman Dairies. Combined with our activities in the USA, we are helping our customers worldwide save £100 million on fleet operational costs.

“The marketing team’s challenge is to ensure that our customers and the rest of the market understand what we have to offer and Megan is proving to be an asset to the company. We operate in a fast moving market and her skills and experience complement the team. Having a good knowledge of the telematics market is a bonus as she is able to implement strategies quickly and efficiently.”