Magenta’s Maxoptra real time scheduling solution, which automatically plans and allocates work to fleets, has been given the status of ‘promoted solution’ by TomTom Business Solutions in its recently launched Application Centre.

Magenta says there is a natural operational synergy between TomTom’s fleet management solution and its cloud-based scheduling system, which together enable fleet operators to get more work done, with fewer vehicles and at a lower operating cost.

The integration between the two solutions ensures real time and historic comparison of plan versus actual activity resulting in additional efficiency, improved customer service, and ultimately considerably higher customer retention rates, says the technology provider.

The web-based business tool automatically assigns the best vehicle for each delivery order, while taking into account all the specific customers’ requirements and maintaining promised customer service levels.

Integrated with the TomTom fleet management solution (or other third party TMS), it instantly allocates and dispatches jobs based on the currently preferred business strategies and objectives.

Meanwhile, the real-time connection to TomTom additionally allows greater visibility to the service recipient of job progress against scheduled times, ensuring transparency of operations and helping TomTom’s users to retain customers.

In addition to status updates from the driver, Maxoptra uses real-time tracking and geo-fencing to progress the jobs, and monitor the fleet performance and schedule adherence on a continuous basis.

Maxoptra also offers a selection of detailed management reports giving business users an immediate insight into factors such as driver performance, details of daily runs, scheduled mileage versus actual mileage and other operational data.

Stuart Brunger, Magenta’s head of business development, said: “Our approach is very simple; we went to the customers and asked them what they needed and why they were not already using one of the many existing scheduling solutions available on the market.

“Combining this market intelligence with our planning and telematics expertise makes Maxoptra a very attractive proposition for fleet operators.

“It is easy to use, based on the heritage of Magenta’s enterprise level solutions delivered to leaders of the transportation industry, and it does the job.

“Being appointed TomTom’s promoted provider is clearly a great recognition of Maxoptra’s capabilities to deliver.”

Giles Margerison, sales director UK & Ireland at TomTom Business Solutions, said: "Magenta Technology's Maxoptra solution seamlessly integrates dynamic scheduling with TomTom's real time telematics data.

“The live and historic comparison of plan versus actual means increased productivity and improved customer service, which works well for fleets with 5-500 vehicles – combined, the sum of the solution is greater than its parts."

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