Great Wall chosen as official vehicle partner to Derry/Londonderry City of Culture 2013

The Great Wall Steed SE has been announced as the official vehicle partner to the UK’s City of Culture 2013, Derry/Londonderry. With more than one million people expected to attend events in the historic walled city in Northern Ireland during the year, the Steeds will be essential for transporting artists and their equipment, as well as media and guests between the many venues and events.

Under the agreement with Culture Company 2013, Great Wall has supplied two co-branded Steed SE pick-ups. The vehicles will be used to facilitate logistics for the many events planned to celebrate Derry/Londonderry’s UK City of Culture status, and as part of the agreement Great Wall will also provide additional vehicles to help carry the load during peak times in the schedule.

Sarah Hughes, sponsorship manager for the City of Culture, said: “This vehicle partnership with Great Wall provides essential support to our logistics operations. From transporting drum kits and amplifiers to marketing materials and key personnel, Great Wall’s Steed SE is the perfect workhorse for our purposes, offering high load and passenger capacity, excellent durability and a comfortable ride.”

WIth the Great Wall Steed SE's load capacity of 1,050kg, a cargo bay measuring 138cm x 146cm x 48cm (length, width, depth) and features including a body-coloured hard-top canopy, rear parking sensors and a cargo load-liner, the two five-seater Steed SE’s are well suited to the job.

Neville Mathews, managing director of Great Motor in Ireland said: "The strategic vehicle partnership with Culture Company 2013 is a fantastic opportunity for Great Wall to work exclusively with the City of Culture and support the many exciting events taking place in Derry/Londonderry.

"The demanding schedule will demonstrate the Steed SE’s considerable strengths to the full. With excellent build quality and reliability, copious load capacity, generous equipment levels and excellent fuel economy for its class, the Steed SE will show it is more than equal to the task."