A survey of 1,000 new car buyers in the UK has revealed that 96.5% of consumers believe that new accident prevention technologies will make driving safer, with almost 40% saying the technologies would improve safety considerably.
The survey was conducted on behalf of CarSafetyRules.com by Opinion Matters and asked people who had bought a brand new car in the last three years about their attitudes to technologies, brands and safety.
The survey indicated that despite the high number of cars available with five-star Euro NCAP ratings, buyers continue to research safety before buying, with 75% saying that they understood the safety technologies in the car before driving away.
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