Brake, the road safety charity is inviting fleets to a low-cost webinar on the relationship between corporate social responsibility and promoting road safety.

The webinar, which will be held on Thursday, October 3, from 10.30am-12pm, will discuss approaches to CSR and how work-related road safety fits into the wider CSR context.

Delegates will learn the importance of getting involved in community initiatives including Road Safety Week, and hear from examples of companies that have successfully integrated road safety into their CSR strategies.

Fleet safety experts Dr Will Murray, research director, Interactive Driving Systems and Tracey Scarr, CSR manager, Arval will explore the importance road safety to CSR, how it fits into the bigger picture, how fleets can disseminate road safety messages to colleagues and supply chains. This will include low-cost ways organisations can meet CSR objectives, and the benefits of doing so.

Simon Gray, fleet compliance manager from MITIE, will present a best practice case study on the steps his company has taken to engage its drivers with road safety.

Ellie Pearson, senior professional engagement officer, Brake, said: "Work-related road safety should be a key part of the CSR strategy of any organisation employing drivers.

“In today's competitive environment it's increasingly important for businesses to demonstrate their social responsibility, which they can do by improving safety and minimising environmental impact.

“This webinar is essential training for managers in organisations with at-work drivers; attendees will learn how to create a road safety culture both in their organisation, and in the wider community."

Tracey Scarr, CSR manager at Arval, said: "Arval takes a proactive approach to CSR across the areas of environment, road safety, charity/community and the workplace. We are keen to raise awareness of the importance of putting road safety at the heart of a business's CSR strategy and the ways in which you can do this."

Book online for the special low rate of just £20 + VAT for Brake subscribers (£40 + VAT for non-subscribers), or contact Brake on admin@brake.org.uk or 01484 559909.

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