Honda is preparing for double-digit growth in the fleet sector next year and is lining up a series of driving road shows for prospective customers as it bids to “get back on the radar”.
The company will have its biggest ever car launch programme during 2015 as many of its key models are replaced or undergo significant mid-life facelifts.
In spring, the Civic and CR-V are refreshed, with the 1.6-litre diesel taking over in the latter. It replaces the 2.2-litre unit and delivers 160hp with hopes for a sub 130g/km CO2 figure.
In summer, the new Jazz will be launched followed by the HR-V – also with the 1.6-litre diesel unit which could dip below 100g/km – and a new Type-R.
Leon Brannan, Honda head of car, (pictured) speaking to Fleet News at the Paris Motor Show 2014, said: “For fleets we have been waiting for products that compete and now we have.”
Efficient engines is the final piece in the jigsaw for Honda, which already claims strong residual values due to its decision not to do daily rental business and low maintenance costs. Its retail network retains almost 85% of aftersales business.
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Bauer B2B group editor Stephen Briers has been an automotive business journalist since 1995. He has been editor of Fleet News since 2009 and before that was editor of Automotive Management for almost seven years. He now oversees both brands, as well as RAIL magazine.
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