More than half of UK executives in one of the largest user-chooser market segments would definitely or be likely to consider the Ford Mondeo as their next company car, research has found.
Sewells Intelligence surveyed more than 2,200 user-choosers looking for a car in the lower/upper-medium sector.
Simon Staplehurst, of Sewells Research and Insight, said: “It’s easy to be blinded by the kudos of a premium badge, yet surveys like our User Chooser Barometer highlight that company car drivers also strongly consider Ford.
“Given that this Mondeo will also offer a hybrid petrol-electric option, it’s only likely to further increase interest from drivers.”
Sewells also surveyed more than 2,000 fleet managers and business decision-makers across the UK who placed Ford in the top two most desirable brands for businesses overall.
The Mondeo is available from next month in diesel and petrol five-door and estate bodystyles, as well as a four-door hybrid.
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Andrew Ryan is the features editor at Fleet News. He has been a journalist for more than 20 years and has specialised in the fleet industry for the past 12.
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