To capitalise on the accelerating pace with which customers use mobile devices to access information and make bookings, Halfords Autocentres has launched an all-new version of its website that is optimised for smartphones.
With over a quarter of customer visits to halfordsautocentres.com coming via mobile devices, the garage business worked with website usability experts RedEye.
Digital customer experience manager Andrea Pullen said: “With the number of smartphone users predicted to exceed 40 million by 2016 our goal was to create a mobile site that wasn’t just exceptional for a garage business but one that would exceed the expectations of any retail consumer.
“Previously our mobile website didn’t deliver a very user-friendly experience but by working with RedEye - which has worked for other leading brands including ASOS, Skype and Nectar - we believe we are now ideally placed to respond to how customers are using technology.”
The new website enables users to find their nearest Autocentre using the phone’s GPS signal and allows specific timeslots to be booked for MOTs and servicing in real time.
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