KeeResources, provider of automotive data to vehicle manufacturers, retailers and the fleet industry, has developed a bespoke new online car comparator for Peugeot in the UK.
The new Peugeot Compare is tailored to the differing requirements of the private customer, the company car driver, the commercial vehicle driver or fleet manager. Visitors can also compare their own vehicle to a new Peugeot.
Cathryn Hancock, head of fleet marketing at Peugeot Motor Company, said: “To help website visitors make an educated decision when considering buying a new car Peugeot has teamed up with KeeResources to use its KWIKcarcost to provide an independent comparison of running costs and specifications. Peugeot Compare allows website visitors to choose the option that best suits them in terms of profile – private customer, company car driver, commercial vehicle driver or fleet manager – and then compare a new Peugeot with up to three other competing vehicles.
“Potential buyers can then assess the specification levels and key features of different models to see which really offer the best value for them. For example, the comparator will clearly show that touchscreen technology is included as standard equipment on many of the latest new Peugeot models, highlighting the high standard equipment levels offered.
“An interesting feature is the ability for visitors to input their own vehicle registration number under ‘I want to compare my car to a new Peugeot’ to see the benefits of changing in terms of vehicle emissions, road tax, fuel economy and overall fuel costs over a three-year period.”
Sales and marketing director at KeeResources, Mark Fretwell said: “Peugeot is the latest vehicle manufacturer to incorporate our KWIKcarcost new car comparator seamlessly within its website. The Peugeot new car comparison tool covers all current car and light van models. Quickly and easily, the user of Peugeot Compare can evaluate various parameters for up to three other vehicles against the Peugeot car of choice. The information is displayed in easy-to-view, side-by-side specifications and flags the specification advantages of each model.
“Different information is displayed according to relevance to the user. For example, company car drivers can look at P11D, CO2 g/km vehicle emissions, bhp, BIK, mpg, 20 and 40 per cent tax bracket liabilities and total saving criteria. For fleet managers, employer’s NI is of greater interest.
“The responsive Peugeot Compare design matches that of the Peugeot main website and enables the comparator to be used by smartphone and tablet users as well as accessed from a desktop or laptop computer.”
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