Blue Square Marketing has chosen the Audi A1 1.6 TDI Sport as the car of choice for its field force.

The cars are being supplied by Watford Audi, part of the Spire Automotive Group, and run by Volkswagen Group Leasing on a 24 month fully maintained contract.

Deliveries of 116 cars will take place in phases throughout February and March at various UK locations, which include Watford, Manchester, Darlington, Glasgow, Cardiff and Birmingham.

Blue Square Marketing specialises in providing field marketing staff and demonstrators to blue chip companies such as Samsung.

The vehicles will be used by the field staff to get to clients’ retail sites and events. The biggest delivery will be made at the Watford Audi dealership in Otterspool Way, when over 40 of the Mythos black metallic hatchbacks will be handed over to the staff. There will also be a safety demonstration by ATS Euromaster, VGL’s tyre partner.

Blue Square Marketing’s fleet manager Michele Owen said: “We are all excited about getting these vehicles.

“Driving an Audi will reflect the quality of our own brand and we are confident of the vehicle’s reliability and safety, ensuring that we will never let our customers down. 

“We sourced the vehicles through Watford Audi who introduced us to Volkswagen Group Leasing.

“They were able to offer us an excellent finance arrangement combined with exceptional customer service.

“In addition Volkswagen Group Leasing has some valuable strategic partnerships, such as ATS Euromaster, which means that it was an easy choice.”

Volkswagen Group Leasing will be maintaining and servicing the fleet on behalf of Audi. ATS Euromaster will ensure that all staff are educated on the importance of tyre safety and optimising fuel consumption and will be doing tyre pressure and tyre condition demonstrations at each rollout.

Kate Adams, the corporate sales manager at Volkswagen Group Leasing, said: “We are very pleased to have worked with Peter Kershaw, national sales manager from Watford Audi, and between us we have won this account with Blue Square Marketing who has some major corporate clients and it therefore needed a fleet that represents its brand professionally.

“As part of Volkswagen Group Financial Services and with our close ties with Audi and ATS Euromaster, we are able to provide a competitive leasing package, quality vehicles and an excellent after-sales service, that we feel is second to none.”

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