Alphabet launches broker channel

Alphabet has announced a trio of new appointments to launch its first dedicated broker channel.

Gavin Davies, Graham Conway and Richard Chadwick join Alphabet’s fleet management team and will play a key part in launching the new broker partner channel.

They are tasked with creating partnerships with established brokers in the UK. Through a bespoke new IT platform, Alphabet’s broker partners will have access to a full suite of funding and ancillary products. 

Davies, who previously held two regional director roles at LeasePlan, at both Network (LeasePlan Group) and also LeasePlan’s corporate client division, brings more than 11 years’ experience in the fleet sector and takes the lead as head of indirect sales at Alphabet.

With initial responsibility to pioneer the broker channel roll-out, Davies will work closely with approved brokers to provide SME organisations with complete mobility solutions.

Once launched, Davies will continue to develop and head up the indirect sales channel.

Conway, who has been appointed as head of special offer management, also brings nearly a decade of mobility experience from his previous position as head of tactical business at Lex Autolease.

As well as further developing service lines and increasing access to Alphabet’s range of integrated mobility solutions, Conway will work closely with approved partners across the UK to drive forward the dedicated channel and build strong broker relationships. 

He  will be responsible for securing exclusive campaigns with all vehicle manufacturers and maintaining relationships with dealer groups.

Chadwick, who previously spent more than eight years with LeasePlan and Black Horse Finance, will work alongside Davies and Conway to ensure the smooth integration of the systems covering the whole broker partner sales lifecycle.

He will also be responsible for delivering the roll-out of the bespoke IT platform which will support Alphabet’s broker offer.

“We’re delighted to announce the launch of our first-ever dedicated broker channel,” said Richard Schooling, CEO at Alphabet.

“Brokers are a hugely important part of the vehicle rental industry, increasing access to mobility services for thousands of SME organisations nationally.

"Partnering with a select few highly-experienced and approved broker organisations will allow us to provide a greater number of companies with fully-integrated, fit-for-purpose, mobility services – a key objective for Alphabet.

“Gavin, Graham and Richard will play a vital part in the launch and development of the channel and we’re delighted to welcome them on board.”

Picture caption (left to right): Richard Chadwick, Gavin Davies and Graham Conway.