Avis Fleet Services Ireland has become the latest customer of fleet management software provider Bynx to implement Bynxfleet across its operation.

Part of the Denis Mahony Group, AVIS Fleet Services Ireland became Avis Ireland’s licensee in 1991. Bynxfleet replaced an incumbent system, in place for ten years, which was holding the company back. It had never been upgraded and wasn’t integrated with any other elements of the business or financial and operational aspects. Information silos had developed alongside inefficiency and high cost.

Brian Tobin, financial accountant/director of Avis Fleet Services said: “We were losing out to larger competitors in tenders because of the limitations of our technology. The market in Ireland has become far more competitive. There is less business to be had and motoring costs have soared.

 We’ve put ourselves at the forefront of finding ways to reduce the costs and risks associated with vehicle ownership but our technology was letting us down.”

Tobin continued: “The new system is enabling us to be more agile and competitive. We are not limited by a lack of functionality and that means we can tender more zealously for high value business that will keep our company healthy, enable us to grow and take on more staff.”

Gary Jefferies, sales and marketing director at Bynx, added: “We were impressed with AVIS’s focus on customer service and the value they place in their people, their customers and providing excellent service.”

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