Visitors to this year’s Company Car in Action will be able to demonstrate their driving skills in a virtual high speed race thanks to Alfa Romeo.

The Italian manufacturer is bringing two Play Station race seats to the two-day event at Milbrook Proving Ground on Tuesday and Wednesday, June 10 and 11.

Loaded with the latest Gran Turismo game, attendees will have the chance to take a virtual drive in the Alfa Romeo 4C, pitch their skills against a colleague or try and beat the fastest time on the leader board.

The winner will receive a fabulous Alfa Romeo Chronograph wrist watch, along with the kudos of having been crowned king of the Alfa Romeo 4C challenge.

Ivan Gibson, head of brand at Alfa Romeo UK, said: “Alfa Romeo invites all visitors to hone their driving skills at our virtual game before switching to the real driving seat of Alfa MiTo and Giulietta models available at our stand.

“Sharing the same Alfa DNA driving mode selector as the Alfa Romeo 4C model, the new Alfa MiTo and Giulietta MY 2014 offer an exceptional driving performance together with low running costs; a win-win combination for a company car driver, wrist watch wearer or not.”

The all-new Alfa Romeo 4C marks the return to the world of lightweight sports coupés for the Alfa Romeo brand. 

Designed and engineered by Alfa Romeo and built at the Maserati plant in Modena, the mid-engined 4C employs the latest technologies. They include: a new, all-aluminium 1750 Turbo Petrol engine; the latest-generation ALFA TCT dry twin clutch semi-automatic transmission and the  Alfa D.N.A. driving mode selector - now with a new Race mode.

Carbon-fibre was chosen for the monocoque chassis due its high levels of structural rigidity and exceptionally low weight of just 65kg.

It is built using sophisticated Formula 1-derived technologies, evolved especially for Alfa Romeo. SMC (Sheet Moulding Compound), which is lighter than both steel and aluminium, is used for the bodywork while even the thickness of the glass has been slimmed down by 15% to help reduce the Alfa Romeo 4C’s overall weight to 895 kg (dry weight).

The Alfa Romeo 4C racing challenge will be just one of several attractions to keep visitors entertained when not enjoying one of the 300 vehicles available to drive at this year’s CCIA.

The line-up will include several show debutantes alongside some UK exclusives, allowing visitors to be amongst the first to put the cars through their paces.

To find out more, see the full list of vehicles available to drive and to register your attendance, visit www.companycarinaction.com.
 

More articles on: