Prices for the new Ford Focus, in dealerships from November, will start from £13,995 - the same as today's Focus, with top Titanium and Titanium X versions costing £100 less than the current equivalents.

The new Focus range retains a six-series line-up of Studio (from £13,995), Style (£16,795), Zetec (£18,295), Zetec S (£20,045), Titanium (£19,795) and Titanium X (£21,795).

The advanced new Ford Focus builds on its reputation for technology, which since 2011 has featured automated parallel parking, Active City Stop low-speed collision avoidance, traffic sign recognition to monitor and record road signs and blind spot information system, as optional equipment.

It is the first Ford to offer perpendicular parking, an additional hands-free parking technology to help drivers reverse into spaces alongside other vehicles.

Active Park Assist, at the push of a button, uses ultrasonic sensors to locate parking spaces and steer the vehicle while the driver controls the accelerator and brake. The addition of new sensors to the rear enables perpendicular parking to operate in the same way.

These extra sensors also enable technologies that help drivers as they manoeuvre out of parking spaces:

• Cross Traffic Alert warns drivers reversing out of a parking space of vehicles that may be about to pass behind them

• Park-Out Assist helps drivers as they exit a parallel parking space. After the driver has chosen either the left or right hand side, the system operates the steering while the driver operates the accelerator and brake
New Focus will be offered with Ford's second generation connectivity interface, SYNC2. Featuring a high-resolution, eight-inch colour touch screen and voice control to access audio, navigation, climate control and mobiles phones. SYNC 2's navigation system also offers a split-screen display for the first time on a Ford vehicle in Europe.

Ford's innovative MyKey aid for novice drivers will also appear on the new Focus.  The Ford MyKey technology, which debuted on Fiesta, lets owners programme a key - usually for younger drivers - that restricts the top speed, reduces the maximum volume of the audio system, and can disable it altogether if the driver and passengers are not using safety belts.

The new Focus takes also offers significantly improved fuel efficiency on many versions thanks to new powertrain options. For example, the 120PS 1.5-litre diesel engine will offer a 10% fuel economy improvement with CO2 emissions reduced from 109g/km to 98g/km.

A new 1.5-litre EcoBoost engine delivers 182PS and 270Nm torque - the same as the outgoing 1.6-litre unit yet with fuel economy improved by 7% and CO2 emissions reduced to 127g/km CO2.

The new Ford Focus diesel model range, which is priced from £17,995, returns 10% better fuel economy than today, while new petrol-engine versions achieve a comparable four to 7% improvement.

"The Ford Focus is the UK's favourite family car, so the launch of the new model is an exciting time", said Mark Ovenden, chairman and managing director, Ford of Britain.

"With unmatched levels of technology and impressive fuel economy, combined with Ford's traditional driving dynamics and competitive pricing, we believe that the new car will not only delight our existing customers but also expand the appeal of the Focus brand."

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