Alphabet Partner breaks 1,000-vehicle milestone

Alphabet has delivered more than 1,000 vehicles through its Alphabet Partner broker programme, it has announced.

Of these, nearly 5% (49) were electric vehicles (EVs) and just below 10% (90) were light commercial vehicles.

All 34 brokers within the Alphabet Partner channel engaged in the transactions using all five of Alphabet’s funding products: contract hire, finance lease, contract purchase, personal contract purchase and personal contract hire.

Overseen by Gavin Davies, head of indirect sales, the broker channel provides SME organisations with access to Alphabet’s full suite of funding, fleet management and advanced mobility solutions via a select network of broker partners.

Since the launch of the channel on September 30, 2014, Alphabet has witnessed an unprecedented demand from customers, with an average of 333 vehicles delivered per month.

Davies said: “The fact we’ve managed to secure more than 1,000 deliveries within the first three months of launching the programme, is a real testament to the value of the new channel and the quality of our brokers.

“Being a newcomer in a well-established marketplace can present its challenges. However, we’ve demonstrated that we are a credible and reputable entrant, who should be taken seriously”.

Davies added: “We’ve invested a lot in to our broker channel, and will continue to do so over the next few years.

“In the space of a few months we’ve already managed to deliver a broad range of multi-make vehicles, including healthy numbers of EVs and LCVs.

“However, this is only the start of things to come. This was never a short-term initiative for us; we’ve entered into a three-year agreement with our brokers and can only expect the volume of deliveries to continue to grow as the channel matures.”