RAC has appointed Nick Walker as managing director of its telematics business.

Walker joins the RAC telematics team, based at RAC’s Bradley Stoke site, from Masternaut where he was managing director of their German-based business.

He was responsible for growing their customer base, and launching a number of profitable new products and strategies.

In a career that includes 28 years working in mainland Europe and the USA, Walker brings with him a wealth of experience in growing and developing fast-paced, complex, technology businesses including telematics, telecoms and dot.com.

RAC chief executive officer Chris Woodhouse, said: “As RAC moves into the next stage in our journey, continuing to drive forward and build upon the great work already in place, I am delighted to announce that Nick Walker has joined RAC to spearhead our UK-based telematics business.

“These changes are designed to provide absolute focus on leading edge product development, operational delivery and most importantly the best possible customer service.

“Nick’s appointment is a huge step towards establishing RAC in a leading position in the telematics market in 2015.”

Speaking about his new role, Walker said: “It’s important not to see telematics just as a stand-alone product, but as a technology that sits behind a whole range of services we offer, and that makes it a much more powerful offering. I genuinely think we have the opportunity here at the RAC to be game changing in the area of telematics.

“The RAC is all about serving the motorist and telematics is all about the vehicle, so you can merge those two things together to produce something which is really valuable.”

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