The Institute of Advanced Motorists (IAM) has joined forces with Lightfoot to provide fleet operators with a driver behaviour package.

The product will be launched at the Health & Safety Event in Birmingham, on Tuesday (March 24).

The package begins with a bespoke one-to-one IAM Drive & Survive coaching session for every driver to identify and address any potential weaknesses in the delegate’s driving style, promote greater understanding of how attitudes can affect driver behaviour and provide guidance on how to observe and react to driving risks.

Each vehicle is then fitted with Lightfoot, an in-cab driver behaviour training device, which has been developed as an alternative to traditional telematics.

Lightfoot provides proactive, real-time feedback in-cab through both visual and voice prompts to instil more sensitive and more self-aware driving behaviour.

Each week, Lightfoot emails the fleet manager a table showing driver performance with no further analysis required.

IAM Lightfoot customers are also allocated a dedicated account manager who monitors the weekly reports and identifies if any drivers require additional training, thereby further reducing the workload of the fleet manager/HR department.

Mark Roberts, managing director of Ashwoods Lightfoot, said: “Lightfoot is a training tool, not a monitoring tool, designed to help drivers improve their driving style in a sustained manner, rather than as a punitive device to catch drivers out.

“For the fleet operator, Lightfoot offers a solution to the problem of data overload; instead of being faced with large amounts of data, our user-friendly weekly report provides at-a-glance insights which are immediately useful.

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