Jaguar Land Rover will launch the new XE with a choice of two servicing plans after consulting with RV setters and fleet influencers.

A regular mileage service plan covering fleets for five years and 50,000 miles will be priced £475, while companies whose cars will travel up to 75,000 miles in five years can opt for a high mileage plan, priced £659.

Jaguar Service Plans are fully transferable to new owners, cover customers for repairs or replacement parts required to pass the XE’s third, fourth and fifth year MOT tests up to the value of £750, and also include AdBlue top-ups for the duration of the plan.

“If we are going to do corporate, we have to deliver consistently,” said Jaguar Land Rover UK managing director Jeremy Hicks.

He has set up a fleet specialist network of 30 dealerships for Jaguar and 30 for Land Rover, some of which have been appointed for both brands (the network has 70% joint ownership). And he has listened to the needs of the contract hire sector and pledged to provide Cap coding for new cars ahead of launch to enable them to ready their quotes in advance.

For example, codes for the XE, which is due to launch in May, were supplied in October last year. “That’s a first for us,” said Hicks.

The XE has the potential to double Jaguar sales in the UK, indicating annual sales could reach 20,000, while around half its volume will be in the fleet sector. Jaguar has already secured more than 1,000 orders.

“It won’t be a cake-walk but I understand the fleet market and where the power is and where the high discounts are,” said Hicks, referring to his time at Audi.

“We will be focusing on user-choosers which is a tougher gig. The challenge will be wholelife costs – strong residual values, low fuel costs, competitive CO2 for BIK and national insurance, and lower SMR costs.”

He added: “Getting onto choice lists hasn’t been a challenge. It has changed – the single badge deal isn’t everything. People want choice, especially with BIK, and fleets don’t want all their eggs in one basket.”

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