Adesa rebrands to Openlane in the UK and Europe

Adesa UK has rebranded to Openlane UK following the consolidation of its digital marketplaces earlier this year.

In May of this year, Openlane Europe’s parent company in North America made the strategic decision to combine both the parent company brand and its digital marketplace brands in the US, Canada and Europe under a single brand, Openlane.

“Our vision is to build the world’s greatest digital marketplace for used vehicles, and we are advancing that vision by bringing together all of our sellers, buyers and vehicles under openlane.eu on the European continent and under openlane.co.uk in the UK,” said Grainne van Berkum, president of Openlane Europe.

“By leveraging the power of a global brand we can accelerate innovation and improve the overall customer experience.”

In 2022, the Openlane marketplaces facilitated the sale of approximately 1.3 million vehicles, with a gross merchandise value of over $23 billion, across a growing network of franchise and independent dealers, OEMs, financial institutions, rental and recovery companies and fleet operators.