Alphabet grows fleet | One-in-five new orders for pure EV

Alphabet is reporting a 16% year-on-year increase in new business, with a fifth of new cars being ordered last year having zero emissions.  

Over the past 12 months, its fleet has grown to more than 720,000 vehicles, with new business rising by 16% compared to 2022, having extended its geographical footprint beyond Europe, including to Mexico with one of their OneNet partners.

There was also a 78% increase in the adoption of battery electric vehicles (BEVs).

New orders of electrified vehicles (EVs), including BEVs, mild and plug-in hybrids (PHEVs), increased by 38% from the previous year’s figures. 

EVs now make up almost one-in-three (30%) of Alphabet’s total portfolio.

In the UK, Alphabet was ranked the fith largest vehicle leasing company in last year's FN50, operating a risk fleet of more than 130,000 cars and vans.

“Our customers are increasingly requesting fully electric vehicles – with every fifth vehicle ordered last year being a BEV,” said Markus Deusing, CEO of Alphabet International.

“Of course, this also means there is a growing demand for comprehensive solutions that cover other elements of switching to electric, like charging vehicles at home or work.

“Our goal is to equip our customers with everything they need to start electrification and ensure a seamless and integrated experience.”

The appetite for EVs is also increasing, with hybrid and pure EVs accounting for 42% of new orders placed in the first two months of 2024 – almost 100,000 vehicles.

“We expect to see significant growth in new business this year for both general and electric vehicles, and we will continue to support our customers on their way to future-proofing their fleets,” continued Deusing.

Alphabet says it will continue to build upon its sustainability offerings to help customers with their core environmental, social, and governance (ESG) goals, in addition to bolstering its digital offering.

Deusing explained: “At the heart of our commitment to sustainability is the expert Alphabet fleet emission consulting.

“With this initiative, we are equipped to offer unique support in consulting, managing, reporting, and finally reducing fleet emissions, assisting our customers on their journey to net zero.

“Our goal is to always offer our customers the best solutions. We will continue to expand our consulting services and invest heavily in digitisation to create further added value.”