Brightmile sold to Smith Systems

Driver safety management company Smith System has acquired Brightmile, a driver behaviour analytics solution. 

The strategic acquisition aims to enhance Smith System's ability to offer fleets data-driven insights on driver behaviour.

Brightmile offers mobile device-based driver solution that monitors and analyses driver behaviour in real time.  

The solution links driver behaviour to online and behind-the-wheel training by identifying patterns, evaluating areas for intervention, and providing personalised coaching for unsafe practices. 

Drivers and companies can track behaviour over time, identify effective training per driver, adjust programmes for safety needs, and maximise ROI. 

Additionally, Brightmile's driver app has a rewards programme that engages the driver, reinforces positive driving behaviour and gamifies driver risk management.

By integrating the Brightmile solution with the Smith System, Smith says it is extending its solution from in-person and online training into a more holistic, digital driver risk management and safety programme

“Aligning Brightmile monitoring and analytics with the proven training methodology of the Smith System is a natural evolution of driver safety training,” said Derek Dunaway, chief executive officer of Smith System. 

“This combination not only enhances our ability to train drivers, but also continuously monitors their adaptation to training, reinforces corrective behaviours, engages them digitally, and maximises fleet safety through the application of learned skills.”

Dominic Saunders, CEO of Brightmile, added: “Merging Brightmile’s platform with Smith’s decades long experience delivering training across the world is a natural fit and an exciting opportunity to maximise the impact of our digital capabilities that the whole team has worked so hard to build.

“Bringing together the two company's strengths truly is a case of the whole being more than the sum of its parts.”

Smith System was founded in 1952 and is headquartered in Arlington, Texas, while Brightmile is an app-based telematics and driver engagement solution headquartered in London.