ICFM launches new rebranded website with ‘added functionality’

The ICFM (Institute of Car Fleet Management) has launched its new website, reflecting its recent rebranding that boasts added functionality and interactive features.

The announcement is twinned with the launch of a new ‘fast track’ initiative to enable members to achieve fellowship status. ICFM has three levels of individual membership - associate, member and fellow.

Previously, members could only attain fellowship status after achieving an 18 month advanced diploma. With the new ‘fast track’ members who provide evidence of their fleet management competence, achievements and application of skills and knowledge with successful outcomes can apply.

ICFM’s director Peter Eldridge said: “The website is now not just a repository of information, it is a completely interactive tool. New information about ICFM events and courses, as well as industry news can be posted on the website and it will directly link to ICFM’s social media channels - Twitter and LinkedIn - to maximise coverage.”

“Overall the website is simpler to use with fewer tabs, but its design means that it is also smarter, more visually attractive and carries more information that is critical to members and reflects the new ICFM branding launched late last year.”

He continued: “There are many people working as fleet managers and in the supply side of the fleet industry that have built up a wealth of knowledge and skills over many years.

"Rather than continuing a ‘one size fits all’ approach, there is now flexibility for people with demonstrable fleet experience to climb the qualification ladder more rapidly and potentially achieve member or fellowship status without completing ICFM training programmes.

“We expect this move to encourage more fleet managers and people working across the fleet industry to join ICFM.

"While ICFM training programmes are designed to improve employees’ knowledge and skills and help them sustain a lengthy industry career, the organisation is also about those with vast fleet knowledge becoming more involved and passing on their experience. We believe the new approach will achieve that ambition.

“ICFM’s qualifications and recognition are viewed as the de facto stamp of approval for employees with fleet responsibility whether as full-time professional fleet managers or as part of an HR, finance or procurement role or working in the supply side of the industry.”