Gloucester-based All Fleet Services has launched a new digital side to its fleet services capabilities with the launch of All Fleet Online.

All Fleet Online claims to “disrupt the traditional and ineffective methods of fleet management and add a series of products with a slick click and go approach”.

The new digital section has called for the appointment of a new director of online services, Dain Mallier, and two field experts, Michelle Horrobin and Anthony Davey.

Mallier has been with All Fleet Services for over 8 years.

The new role will lead the development of more market leading customer focussed digital products for the fleet and automotive industry.

Horrobin and Davey have joined the business, as product managers, responsible for shaping the future product lifecycles for the digital arm of All Fleet, All Fleet Online.

Horrobin has a background in product management and brings together these skills with experience in both the IT and automotive markets.

Her new role is integral to drive and continue to develop the flagship Fleet Fine Online product ensuring it remains market leading.

Davey brings senior project and product management experience with a focus on customer experience alongside his technical capabilities.

Davey will be developing a new connected car proposition and overseeing the new development team.

Dave Scobie managing director of All Fleet Services said: “This is an exciting time for the company, we’re positioning ourselves for the future and building a series of exciting, futuristic products which will set us aside from the competition and drive the fleet services market into a new digital age.

“I’m thrilled Dan has got the recognition he deserves with his new role and to recruit such high calibre of professionals into his team.

“And we’re not stopping there. We’re actively recruiting a new development team too, showing how committed we are to this and to growing the business”.

Pictured: (L) Dan Mallier, Anthony Davey, Dave Scobie and Michelle Horrobin.

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