Cooke and Mason rebrands to PIB Insurance Brokers

Fleet insurance specialist Cooke and Mason has changed its name to PIB Insurance Brokers, as part of a nationwide rebranding exercise by its parent company.

A number of businesses owned by PIB Group have been rebranded under the same name to simplify the business offering.

The Retford and Lincoln based business has more than 30 years of experience delivering services in the motor trade sector.

Zach Gray, managing director at Cooke and Mason, said: “We’ve experienced 44 years of success operating as Cooke and Mason and we’re delighted to announce the next chapter for the business. The fantastic team has been integral to our success and will continue to provide a high-quality service to our clients, who can enjoy working with the same familiar faces.

“By moving under a single brand as PIB Insurance Brokers, we will be able to continue improving the range of services we offer to our valued clients in the motor trade sector, while drawing on the expertise of the wider PIB Group.”

Cooke and Mason is one of 11 businesses within the PIB Group Specialty Division which will move under a single brand of PIB Insurance Brokers. The move will also complement services provided by the PIB Risk Management and PIB Employee Benefits businesses.

All 500 people employed across 30 branches in the speciality division will remain in their roles, and PIB Group hopes to create additional roles in the coming years.

Steve Redgwell, CEO of the specialty division, added: “The team at Cooke and Mason has been a trusted provider to the motor trade sector over the last 30 years and we are looking forward to seeing this experience strengthen in the coming years under the PIB Insurance Brokers name.

“This is an incredibly exciting time for PIB Group as we continue expanding our range of services and niche sectors we work with. Bringing these specialist commercial lines businesses under one brand will ensure we take even more of a unified approach and develop further strength as a collective for the benefit of our clients.”

Companies now trading as PIB Insurance Brokers include Cooke & Mason, Wilby, DE Ford, Franklands, Lorica, PIB Private Clients, PIB SME Insurance, QPI, WW Group, BKG West and Cobra Insurance Brokers. All employees will remain in their roles and keep the same contact details.