Group 1 Automotive renews remarketing deal with BCA

Group 1 Automotive has renewed its exclusive remarketing deal with BCA to support its used car programme for a further two years.  

The deal will see up to 20,000 vehicles a year sold at BCA. All vehicles are pre-sale prepared and all eligible cars are offered under the BCA Assured scheme. 

Russell Barber, group disposals manager at Group 1 Automotive, said: “BCA and Group 1 Automotive combined for a highly successful first year in partnership, despite the obvious difficulties caused by the onset of the pandemic.  We were impressed by the positive and decisive actions taken by the BCA team to keep remarketing channels operating efficiently and in volume after the initial lockdown and subsequent restrictions.  We are very pleased to renew our remarketing partnership for a further two years.”

The renewed Group 1 remarketing programme commenced in January 2021, with stock offered online every Monday, Thursday and Friday.  Lower value vehicles are offered in BCA’s special online Budget Sales on Tuesdays and Fridays.

Group 1 utilise BCA’s specialist Dealer Pro and Consumer Appraisal services, with BMW, Mercedes-Benz and Smart dealers in the group using the respective OEM consumer appraisal programmes.

In 2020, The Group 1 sales programme at BCA recorded an 89% first time conversion figure, underlining the quality of the stock on offer.

Craig Purvey, BCA chief commercial officer, added: “The Group 1 Automotive sales programme has attracted a loyal following with BCA’s professional buyers over the past year and this substantial buying power has generated exceptional sales conversion rates.”