Heycar and Autovia announce new commercial partnership on BuyaCar

Heycar and automotive media business Autovia have announced a new commercial partnership for Autovia's BuyaCar platform.

BuyaCar customers can now browse Heycar's used stock from dealers on the BuyaCar website or buy directly from Heycar by paying a deposit.

Karen Hilton, chief commercial officer at Heycar, said: "We're hugely excited to announce our partnership with Autovia.

“Investing in our brand and establishing partnerships with leading industry partners is an important part of our ongoing strategy, so this partnership is the perfect fit.

“We believe that customers should be able to buy a car in ways that suit them - after all, buying a car is an important life milestone.

“It's a journey we're passionate to join our customers on and our evolution is a great demonstration of this.”

The partnership aims to marry Heycar's prowess for creating streamlined online lead generation and e-commerce journeys, with Autovia's expertise for building in-market car buying audiences.

Aligned on brand values, the partnership also brings together two brands who champion consumer confidence and trust.

Autovia CEO Nicola Bates said: “Partnering with heycar enables BuyaCar to offer a greater range of quality-assured used vehicles and services to its wide audience.

“We believe that heycar perfectly complements the trusted BuyaCar brand. Through ongoing collaboration, both companies and the consumer will benefit from a wider choice of quality used vehicles and fantastic services.”