Ioniq 5 “revolutionises” fleet view of Hyundai

Electric technology has levelled the company car playing field with relative fleet newcomers such as Hyundai able to take advantage of rising demand for alternative fuels.

That’s the view of Hyundai fleet director Tim White, who said: “Snobbery is disappearing with the new technology; we have people telling us that Ioniq 5 has revolutionised their view of Hyundai with the quality, style, build and driving experience. That is bringing them to our other models as well.

“Companies are opening up their choice lists to more brands like us and while we are still supplying at the end of the year and into early 2023, it’s still better than a lot of others.”

Interest is surging from larger corporates to SMEs and from private sector to public sector companies, including bluelight fleets.

“It is also from a perk car purchase to practice job need, along with salary sacrifice,” White added.

“But not everyone is ready for electric, and we are still having the basic conversations – even around PHEVs and how they work.”

Companies are taking a mixed approach to the electric transition, with some preferring to use plug-in hybrid as a stepping-stone while others opt to make the jump straight to full electric.

“We’ve seen the big fleets go electric, now we are working with the medium and smaller fleets. We have to be consultative and recognise that they will be less informed than the big plcs and tailor our messaging and tone to be appropriate,” White said.

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