Cupra UK’s fleet sales almost treble

Cupra UK has achieved record fleet sales, reporting a 191% increase in 2023, almost trebling its registrations for the sector.

The rapid increase in registrations surpassed the fleet sector’s overall performance, which grew by 38.7%, according to the Society of Motor Manufacturers and Traders (SMMT).

The manufacturer says that its impressive fleet results were bolstered by the brand’s electrified offering, with Cupra Born fleet registrations showing a 200% in 2023, and the Cupra Formentor e-Hybrid variants also gaining traction in the market.

“Cupra UK delivered a massive increase in fleet registrations in 2023, growing on an already strong performance in 2022,” said Marcus Gossen, director of Seat and Cupra UK.

“When you consider that our fleet sales were zero as recently as 2019, to place sixth in the market is quite stunning.”

Cupra UK has a footprint of 120 service centres and 60 retailers (of which 12 are fleet specialists) and a suite of digital tools available to fleet decision makers.

Gossen continued: “Over the past four years, we have developed a fleet offering and network that genuinely appeals to businesses across the UK, and the future promises to be even more promising.

“In the next two years, we will be welcoming more electrified models to our range, starting with our first all-electric SUV coupé Cupra Tavascan later in 2024, as well as reinforcing the current fleet programme to continue our ambitious growth.”

Cupra says its models have some of the most competitive total cost of ownership (TCO) figures in their category.

When fleets choose the Cupra Born for example, the manufacturer says that a combination of strong residual values and low running costs mean they will benefit from a competitive TCO of 39.5p/mile (3 years/60,000 miles) while retaining 42.5% of its value.

Additionally, as a fully electric vehicle, it attracts benefit-in-kind (BIK) tax of 2% (2023/24), with P11D values starting from £35,030 (V1 58kWh e-Boost 230PS).

Similarly, Cupra says that its Formentor e-Hybrid also offers a competitive TCO due to its residual value of 38.6% and a highly efficient powertrain that returns a combined mpg of up to 235.4 miles (WLTP) (1.4-litre DSG-auto 204PS).

Cupra will be extending its electrified offering in 2024 and 2025 with the upcoming launch of the new Cupra Tavascan all-electric SUV coupé, followed by the Cupra Terramar performance plug-in hybrid, and the Cupra Raval urban electric car.