Dealer Auction handles £500m-plus worth of vehicle sales in 2024

Trade-to-trade activity on Dealer Auction saw buyers place 919,164 bids on stock in 2024, resulting in the total retail value of vehicles sold on the wholesale platform hit more than half a billion pounds.

As a result, the total estimated trade profit generated for sellers hit an impressive nearly £13 million.

Monthly data from last year has seen the platform’s days to sell total hover around the four-day mark – ending the year with an average of 4.04 days. 

The platform cited an average sold price of £6,378 in 2024 and a 103% average CAP clean performance, with the Fiat Grand Punto topping the table for the year with 128% CAP performance.

Dealer Auction sent out 11.5 million alerts in 2024, helping match buyers with the vehicles they need. Vehicles traded on the platform during the year were 8.9 years old on average, with an average mileage of 72,598. 

Kieran TeeBoon, Dealer Auction’s marketplace director, said: “It’s been a strong year across the Dealer Auction platform. 

“The total retail value of over £510 million is an incredible milestone, and one that reflects the trust and confidence dealers place in our platform to connect them with the right vehicles at the right time. 

“The £13m total estimated trade profit and impressive CAP clean performance further showcase the tangible value we bring to our partners.”

When it came to fuel-type breakdown, although AFVs (alternatively fuelled vehicles) continued to claim a small percentage, their proportion rose from 3.44% in 2023 to 5.6% in 2024. 

TeeBoon concluded: “Although the emphasis of this annual round-up is on the Dealer Auction platform, the larger takeaway is the importance of digital tools in today’s fast-paced automotive market.”