Drive Fuze targets growth as 'momentum builds in subscriptions market'

Drive Fuze is eyeing a second phase of domestic and international growth for its software-as-a-service (SaaS) proposition.

It follows 18 months of continued platform development and successful customer trials, and comes against a backdrop of OEMs increased appetite for flexible mobility solutions.

The Drive Fuze software solution is available to vehicle manufacturers, dealers, leasing and rental companies looking to open up a new revenue stream through subscriptions, either on a white-label basis, or as a fully-managed solution whereby their vehicles go out to consumers under the Drive Fuze brand.

Working alongside chief technology officer, Richard Baker, the Drive Fuze team’s automotive experience spans OEM, dealer, leasing and operations, and has underpinned the development of an all-inclusive solution, which covers managing deliveries, collections, fines, repairs, preparation, refurbishment, telematics and servicing.

Ahead of rolling the software solution out to the industry, Drive Fuze has been using it to operate its own subscriber fleet, giving it valuable insight to informs ongoing platform development and refinement.

Fleet News spoke to Drive Fuze chairman, Nick Rothwell, in July about the company’s plans to expand into the B2B – business to business – arena. 

The former chairman and CEO of Ford Credit Europe, and former board director and founder’s advisor at Bipi, said: “Subscriptions are the ideal solution to attract and retain drivers who want exclusive access to a private car but consider owning one to be a burden, and who want fixed, predictable costs without being tied into long contracts – so they can flex, evolve and upgrade as their needs change throughout their lifetimes. 

“For OEMs, dealers and leasing companies, the benefits of subscriptions are widespread, from maximising utilisation and ensuring every asset – new and used – is on the road and earning, especially in the event a lease doesn’t go to term, residual values represent a risk or stock isn’t moving, and to address barriers to entry for new EV drivers and OEMs that are new to market.”  

Rothwell added: “Our operational capability is a key differentiator for potential partners looking for a full end-to-end solution, enabling them to leverage a new channel to market, quickly, and attract and retain new customers – maximising the value of both new and used vehicles.”