Awareness campaign to be launched ahead of E10 petrol rollout

The Government is launching a national advertising campaign this month ahead of the rollout of E10 petrol.

Aimed at raising awareness of the greener fuel, the campaign will be seen on fuel pump labels and in targeted digital, radio and social media advertising.

As well as promoting the benefits of E10 – which is petrol blended with up to 10% renewable ethanol – the campaign will encourage motorists to check their vehicle is compatible with the fuel.

E10 petrol will be available in UK petrol stations in Great Britain from September. Transport minister, Rachel Maclean, said the rollout of E10 is the latest in a “string of measures” the Government is taking to cut road emissions.

“This campaign will not only make drivers aware of the changes we’re making, but will also show millions of motorists how E10 introduction plays a part in helping reduce carbon emissions and build back greener with every tank of petrol,” she added.

The introduction of E10 will see renewable ethanol in petrol double from the current petrol blend E5, which contains no more than 5% ethanol.

A small number of older vehicles, including classic cars and some from the early 2000s, will continue to need E5 fuel, which is why supplies of E5 petrol will be maintained in the super petrol grade.

The Government is advising motorists to use the new E10 compatibility checker to see if their vehicle is compatible.