Fleet Operations is officially launching its new branding and website at Fleet Management Live today.

The two initiatives form part of a multi-million investment in the business that includes a move to new, purpose built offices in Newcastle, Staffordshire, recruitment of new staff and enhancements to their widely acclaimed IT systems.

Sales and marketing director Tony Greenidge said: “The fleet leasing sector is well known for its rapid pace of change so we wanted our new branding to reflect the way our business has evolved over the past few years.

“We set out with an objective to clearly and simply communicate the core principles of our proposition and we are delighted with the outcome.”

Ross Jackson, chief executive of Fleet Operations, added: “From our roots as a fleet consultancy business Fleet Operations has grown to become a UK and International fleet management provider.

“Our re-branding marks another important milestone in our three-year business development plan and we are confident that through 2016 and beyond our new identity will help us build on the substantial growth seen this year.”

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