Milk recording services supplier National Milk Records (NMR) has appointed Fleet Service GB (FSGB) to look after its in-life vehicle and driver management requirements.

Headquartered in Chippenham, NMR operates an 83-strong fleet comprising 41 Skoda Octavia and Yeti cars driven by field-based area account managers, 28 Citroen Berlingo vans driven by field-based area co-ordinators making farm visits and 14 user-chooser management cars.

The range of services provided by FSGB embraces day-to-day fleet management including maintenance management as well as accident management and risk management.

The latter includes driver licence validation checks against the Driver Vehicle Licensing Agency data, driver training and an ‘authority to drive’ initiative that is effectively a continuing appraisal of an at-work driver’s approach, attitude and performance in general driving.

FSGB was launched by Marcus Bray, who with his father and stepmother was instrumental in the growth of Fleet Support Group (FSG). NMR had been an FSG client.

Tracey Firth, NMR senior administrator with responsibility for the fleet, said: “High-quality personal service is important to NMR. Following the sale of FSG we kept in touch with Marcus Bray, with whom we had always enjoyed an excellent relationship.

“As a result of the launch of FSGB we decided to partner with the company as we wanted to return to the high services levels we had enjoyed previously.”

NMR provides management information on individual cow’s performance in terms of milk quality, yield and fertility.

It also supplies aggregate data to more than 35 dairy industry bodies including milk buyers, DairyCo and breed societies as well as forming the basis for food provenance schemes for retailers such as Tesco, Sainsbury and Marks and Spencer.

Farmers are the NMR’s customers and its recording services reach cows which produce 60% of the UK’s milk.