Alphabet achieved double success at this year’s International Auto Finance Network (IAFN) Awards in London, including the first ever industry awards success for Alphabet Partner.
Alphabet Partner and the AlphaGuide app won awards for ‘Best Product or Service Innovation in Fleet Finance’ and ‘Total Mobility Initiative’ respectively. The company was also highly commended in the category of ‘Best use of Technology’.
Alphabet Partner, the broker channel which launched in late 2014, was named winner for ‘Best Product or Service Innovation in Fleet Finance’ for its first full year of trading.
Graham Conway, head of Alphabet Partner, (pictured) accepted the award and said: “This is the first external recognition of Alphabet Partner since its launch in 2014, and it’s a really proud moment for the whole Alphabet Partner team.
“Last year, the Broker market delivered nearly 75,000 vehicle contracts to keep customers on the move.
“The growth over the past 18 months has been generated from both new customers and a high percentage of repeat business.”
In addition, product manager, David Bushnell collected the ‘Total Mobility Initiative’ award on behalf of Alphabet for the new AlphaGuide app which launched in January 2016. Alphabet also received a highly commended recognition in the ‘Best use of Technology’ award.
Colin Tourick, co-founder of International Auto Finance Network and professor of Automotive Management at the University of Buckinghamshire said: “Information now reaches people at anytime, anywhere. The challenge is to supply drivers with clear and relevant mobility information instantly.”
The IAFN Awards are chosen by a committee of senior professionals from across the global automotive finance industry.
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