Greenroad has won a contract to install its driver behaviour and fleet management in-vehicle solution within Bristow and Sutor’s fleet of 155 cars and vans.

The Redditch based company, which employs 190 drivers, was keen to look at a way of reducing its insurance premiums and fuel costs whilst improving the safety of its drivers, reducing accident risks and improving their carbon footprint.

Bristow and Sutor sees that the new system will allow them to make better decisions and improve the real time visibility of drivers to utilise their resources more efficiently.

Each driver can see their trip data, safety score and other key performance metrics through the central mobile app. As well as receiving safety tips they can also participate in driver motivation and incentive programmes.

Andy Rose, Bristow and Sutor’s managing director said: “Whilst we had previously tracked our drivers via their mobile devices, this is the first time we have installed a telematics system across the fleet.

“It is a system which demonstrates our commitment to investing in the latest worldwide technology to deliver better customer service whilst reducing our carbon footprint to protect the environment.”

The Greenroad system goes beyond a simple telematics solution; it continuously monitors and analyses 150 separate vehicle movements, detecting events such as sudden acceleration, harsh braking and sharp cornering. Drivers are alerted to their risky behaviour in near-real time via an easy-to-use dashboard display, creating a powerful feedback loop that engages them in taking charge of their own improvement.

Chris Hoborwyj, Greenroad’s UK director of sales added: “We are delighted to have the opportunity to install our solution in Bristow & Sutor’s fleet.

“The Greenroad system adapts to many different vehicle types and sizes and is therefore ideal for an application such as this.”

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