Volvo Car UK has reintroduced LifePaint, the hugely popular reflective spray designed to increase the visibility and safety of cyclists.
LifePaint reacts to a vehicle’s headlights, warning drivers of the presence of cyclists in the dark.
LifePaint is invisible in daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. The spray sticks to dry textiles and is most effective on fibrous materials such as cotton, fleece, linen and certain nylons. It can also be applied to shoes, helmets, pushchairs and children’s backpacks – and even dog leads and collars.
Volvo is working in partnership with the makers of LifePaint, Swedish start-up Albedo100, to distribute the product online and via its dealer network.
Jon Wakefield, managing director of Volvo Car UK, said: “LifePaint is another example of Volvo’s human-centric approach to safety. Not only are we a world leader in safety technology for our cars, by offering this innovative spray online, we’re helping to protect more people on our roads than ever – whether they drive a Volvo or not.”
LifePaint is available now in participating Volvo dealers and, for the first time, online.
For more information on LifePaint and to order it online, please go to www.volvocars.com/uk/about/humanmade/projects/lifepaint
Steve Whitmarsh - 20/12/2016 12:27
Great idea Volvo. Seeing pedestrians and cyclists can be a real challenge at night... especially on dark, unlit lanes. I've just ordered one for my kids...