BCA and Swansway - the north-west and midlands-based dealer group representing 14 franchises in 23 locations - have announced a new exclusive remarketing partnership for cars and commercial vehicles. 

The new deal will see two sales a week taking place at BCA - every Wednesday at BCA Preston and every Friday at BCA Nottingham, with around 250 vehicles on offer. The sales programme commences at Preston on Wednesday, November 1, followed by Nottingham on Friday, November 3. Both cars and commercial vehicles will feature in the sales programme and all sales will be available to Live Online bidders.

Swansway vehicles will be pre-sale prepared to a high standard, ensuring stock is always presented to buyers in the best possible condition, said BCA.  All eligible vehicles will be offered under the BCA Assured scheme.

Swansway has also adopted the BCA Dealer Pro system across the retail group, meaning every incoming part-exchange vehicle will be appraised and valued using BCA’s cloud-based service. All non-retail part-exchange cars will be consigned to BCA for immediate remarketing, while the dealer group functionality means more cars will be identified and retained for profitable retail sales, rather than being traded. 

BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website, Auction View bulletins and Showroom feature.  

Peter Smyth, group director for Swansway, said: “BCA are the acknowledged market leaders and offered Swansway an innovative package of remarketing tools that met the specific needs of our dealer group. With the added benefit of the BCA Dealer Pro service, BCA will provide us with a swift, efficient and well-managed programme to remarket overage vehicles and the non-retail part-exchanges we generate.”

Craig Purvey, BCA CCO, said: “We are delighted to announce this significant partnership with the Swansway Group to remarket a superb range of stock at BCA Preston and BCA Nottingham every week. We look forward to working with Swansway to drive efficiency and improve performance throughout the remarketing process.”

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