Driver risk management solution provider eDriving has launched its Mentor driver safety app for smartphones in the UK.

The app uses sensors in a smartphone to collect data on behaviours such as speeding, cornering, harsh acceleration, harsh braking and phone use of any kind, including text messaging, calls and even picking up or touching the phone.

It automatically delivers two- to five-minute interactive coaching modules to the driver’s in-app ‘playlist’, based on their on-road performance and identified strengths and weaknesses.

Ed Dubens, CEO and founder of eDriving, said: “Mentor is essentially a fitness programme to improve driving health.

“To reduce risk, managers first need to measure risk and Mentor helps them to do just that.

“Its powerful analytics engine evaluates drivers’ specific behaviours after every trip and over time and provides individual scores that enable managers to benchmark by team, organisation and industry.

“The in-app coaching modules are specifically designed to target individual driving behaviours and to fit into drivers’ busy schedules.”

He said this helps organisations reduce driver risk and sustain risk reduction by gradually improving attitudes and behaviours and keeping employees engaged and motivated.

Managers can access driver data through a dashboard and receive regular email reports. To protect their privacy drivers can classify trips as ‘business’, ‘personal’ or ‘passenger’, with only ‘business’ trips reported to managers.

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