More people in the UK research the Nissan Leaf online than any other electric car, research from Sophus3 has shown.
The company analysed one billion digital interactions of car brand websites in 2018 and found that the Mitsubishi Outlander PHEV was a strong second, and the Volkswagen e-Golf third.
Sophus3 says electric cars - which it defines as pure and hybrid electric cars – is the fourth most searched for range of models in the UK, behind SUV, supermini and compact.
Scott Gairns, managing director of Sophus3, said: “We all know that electric car interest is growing, and it’s clear from our analysis that as a segment it is now more popular for online research and interest than sports cars, city cars and even midsize executive cars.”
The analysis found that electric car considerers spend over 33% more time on model pages than traditional car researchers.
Those booking a test drive request are spending a 70% longer on the model page of their choice than for a traditional car test drive request.
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Andrew Ryan is the features editor at Fleet News. He has been a journalist for more than 20 years and has specialised in the fleet industry for the past 12.
DudamusMaximus - 26/12/2018 15:18
The LEAF is a great car. It will go 151 miles but I recommend it is best for a commute of up to 75 miles every day. You need to allow extra energy for AC, Heat, or extra errands. And, this is really cool, if you use your EV, or Nissan LEAF, in the 20-80% charge range most of the time, and save those 100% charges for trips out of town, it will last 2x to 4x the battery warranty period. 20-80% is the LION sweet spot.