Activa Contracts has sponsored a new initiative with risk management partner Lightfoot, to incentivise and reward its safest drivers with “a prize a week”.

The ‘Activa Contracts Lightfoot Drivers’ League’ rewards one driver each week from the many fleets using both Activa contracted company cars and vans and Lightfoot’s driver behaviour technology.

Currently more than 2,200 drivers are eligible for the weekly draw with the number of company car and van drivers increasing all the time as more of Activa Contracts’ fleet customers recognise the benefits of fitting vehicles with Lightfoot.

Lightfoot’s director Martin Kadhim said: “To have a partner that appreciates and really understands the value of rewarding better driving, not just promoting it, makes a world of difference.

"All of the team at Activa Contracts really get what we are trying to achieve at Lightfoot and its continued support means we are able to deliver a greater service to our deserving clients.”

Winners will be selected from all Activa Contracts’ clients who have Lightfoot installed in their vehicles - with one key stipulation. Each week’s winner must reach ‘Elite Driver’ status - Lightfoot’s gold standard for performance - by achieving a Lightfoot score of 85% or above.

Those who reach that target achieve the greatest savings in fuel and emissions and are eligible for additional, exclusive rewards from Lightfoot and its partners.

Activa Contracts’ sales and marketing director Lisa Temperton (pictured) said: “We are serious about our partnerships - if we weren’t convinced by the results our clients see with Lightfoot, we wouldn’t keep working with them, but the results we have seen have been significant.

"We’re excited to see how 2019 develops for all of our clients and partners and we look forward to supporting them in many ways, be it prizes with Lightfoot or any number of other initiatives.”

The new prize represents another step taken by Activa Contracts to actively promote safer driving across its customer base, having announced at the end of 2018 that it would continue its sponsorship of Lightfoot’s Fleet Manager of the Week prize, designed to reward managers of safer fleets.

Activa Contracts’ commitment to rewarding both managers and drivers in its clients’ fleets will see the company sponsor more than 100 prizes in 2019.

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Author: Elizabeth Howlett