Advantage Smollan strikes diesel fleet deal with Peugeot

By Gareth Roberts

6 February 2019

Advantage Smollan has taken delivery of a fleet of 50 Peugeot 308 SW models for use by the company’s REL field marketing team.

The global outsourced sales and marketing solutions provider said it was a “watershed moment” after having bought a competitor product for the past 10 years.

David Millar, procurement manager at Advantage Smollan, said: “In this instance, the remit from the clients meant that Peugeot had the best offering in the marketplace compared to other manufacturers.

“We were able to get the cars on budget, providing the right tool for the job of the client, at a spec level that was attractive to the drivers. Just as important were the good P11D value and CO2 figures.”

The boot size, extending from 660-litres with the rear seats in place to 1,775-litres with the rear seats folded, proved to be a winner for Advantage Smollan. The 60/40 split rear seats can be folded flat at the touch of a button from the boot.

Safety features were also important for the company. Safety and security equipment for the GT Line specification models includes front, side and curtain airbags, LED headlights, Peugeot Connect SOS and Assistance, reversing camera with 9.7-inch colour capacitive touchscreen and parking sensors front and rear.

Power for the Advantage Smollan Peugeot 308 SW GT Line models comes from Groupe PSA’s downsized 1.5-litre BlueHDi 130 engine with stop and start technology and six-speed manual transmission.

The BlueHDi 130 engine made its debut in the 308 range in 2018 and meets the stringent Euro 6.2 emissions limits. CO2 emissions of 100g/km ensure that benefit-in-kind taxation for the drivers is also low.

The cars will be run on a three-year contract hire agreement with maintenance, covering some 25,000 miles per year.

“The style and practicality of the 308 SW has clearly proved a winner for Advantage Smollan, along with the high level of safety and security equipment fitted to the cars as standard,” said Martin Gurney, Groupe PSA UK fleet director. “Winning a fleet order from an established competitor is terrific news for Peugeot and we are delighted that the Peugeot308 SW matches Advantage Smollan’s requirements so closely.”