Green Motion has launched a new ‘multi-product under one brand’ proposition to offer greater ease, flexibility and transparency to customers.

Customers will now be able to choose from four products at “clear” price points in each market, with the option to enhance their package at a later stage if they want.

They are:

  • BASIC - a package featuring limited mileage with a high excess and a high deposit, with no option for amendments, cancellations or refunds.
  • PLUS - a package featuring limited mileage with a medium excess and medium deposit, with cancellation in line with terms and conditions.
  • PREMIUM - a package featuring unlimited mileage, low excess and low deposit, with cancellation in line with terms and conditions.
  • PREMIUM PLUS - A package featuring unlimited mileage, zero excess, low deposit, glass and tyre coverage, up to two free optional extras, and cancellation up to 48 hours before hire.

The products have been developed by Green Motion as to what it describes as an antidote to the “increasingly confusing global car rental market” in which major brands have responded to increasing competition by acquiring and launching sub-brands across various market segments.

Richard Lowden, CEO of Green Motion, said: “Our objective is simple – to be totally transparent with customers and let them make a confident decision more easily on what they would like to include in their car rental package.

“We challenge the rest of our industry to follow so that customers benefit from greater transparency of choice when looking online for car rental deals.”

Green Motion continued to grow its global network in 2018 to cover 400 locations in more than 40 countries that serviced more than 850,000 reservations.

Its new ‘multi-product under one brand’ launch follows a number of industry leading steps introduced over the past year to improve customer experience. These include extending collection periods for customers who might be delayed, providing the most comprehensive vehicle inspection advice to help avoid unwarranted damage costs and increasing the inspection grace period to 10am the next day if collection takes place in the dark or bad weather.

Green Motion is planning further mobile technology-based innovation in the coming year that will revolutionise when, where and how customers can choose to collect their rental cars.