Vehicle tracking and telematics specialist, Trakm8, has launched an app specifically for fleet managers using its Trakm8 Prime solution.

The app provides anyone managing company vehicles with insights into the day-to-day running of their drivers and vehicles while on the move. 

Trakm8 Prime was originally created to assist smaller businesses, tradespeople and sole traders manage their cars and light commercial vehicles (LCVs) more effectively. However, Trakm8 has since experienced demand for its online solution from larger fleets of up to 150 vehicles, creating the need for a fleet manager app.

Trakm8's director of direct sales, fleet and optimisation, Nickie Hunt-Mason,  said: “Our fully-online approach was originally designed to bring the benefits of telematics technology to small businesses.

"We have since found that Trakm8 Prime is just as attractive to larger companies who appreciate the simplicity and cost-effectiveness of our plug-and-play solution.

“The fleet manager app is designed for the busy professional on the go, whether that is an HR manager looking after a handful of company vehicles; a director or owner-manager who is frequently out of the office; or a fleet or transport manager.

"It is also ideal for the short-term hire market, as the devices can quickly and easily be switched between vehicles.”

Available for free on the App Store and Google Play, the app has a range of features to assist with the efficiency of running company vehicles.

In contrast to Trakm8’s driver app, which only allows drivers to obtain their personal data, the fleet manager app enables users to view data on all drivers and vehicles.

Search terms and filters help to dynamically refine results in the search, enabling users to show data for different vehicle types, vehicle functionalities and even drivers from specific teams.

Trakm8 Prime enables managers to analyse and address high-risk and fuel-thirsty driving behaviour; view highly accurate vehicle location data; receive vehicle health alerts and battery status updates; and review journeys. Drivers can also easily record business and private mileage, helping them to remain HMRC-compliant.

Hunt-Mason said: “For our smaller customers such as electrical contractors, builders and cleaning companies, most managers still play an integral role in the day-to-day work of the business out in the field and require a mobile app to gain their insights on the move.

"The new app therefore suits the requirements of all of our customers – regardless of fleet size.”

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